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Hi there, I'm Jarvis! I see you're looking at the Mid Rim Plate | Restaurant Dinner Plate | 300mm | Steelite Willow VV662. How can I help you with the technical specs or suitability for your business today?

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Steelite In Stock

Mid Rim Plate | Restaurant Dinner Plate | 300mm | Steelite Willow VV662

SKU: VV662
£310.21 / exc vat
£372.25/ inc vat
  • Alumina Vitrified Ceramic
  • Elegant Textured Rim
  • Superior Glaze Damage Resistance
  • Excellent Thermal Shock Resistance

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Thinking about giving your table settings a proper lift? The Steelite Willow VV662 mid rim plate is more than just a dish; it's a canvas for your culinary creations. Crafted with an understated elegance, its beautifully textured rim and  brilliant white finish provide the perfect backdrop, making every meal look like a masterpiece. It’s a statement of quality before the first bite is even taken.

Designed for the discerning UK hospitality industry, this plate is the go-to choice for fine dining restaurants, boutique hotels, and  high-end gastropubs that refuse to compromise on presentation. The generous 300mm diameter makes it ideal for serving signature main courses, from a Sunday roast with all the trimmings to a delicate piece of pan-seared fish. It blends sophisticated design with the practical needs of a bustling professional environment.

But this plate isn't just a pretty face. Made from Steelite's renowned alumina vitrified ceramic, it's built to withstand the rigours of a commercial kitchen. It's fully resistant to thermal shock, stains, and  glaze damage, and  is completely safe for the oven, microwave, and  dishwasher. This is professional crockery that works as hard as you do, delivering flawless performance day in, day out.

Key Features and  Benefits

  • Alumina Vitrified Ceramic: Offers exceptional strength, easily handling daily kitchen knocks.
  • Elegant Textured Rim: Adds a subtle touch of class to your dishes.
  • Superior Glaze Damage Resistance: Keeps your plates looking pristine and  new for longer.
  • Excellent Thermal Shock Resistance: Go from hot to cold without worrying about cracks.
  • Superb Heat/Chill Retention: Keeps hot food warmer and  desserts perfectly chilled.
  • Dishwasher Safe: Makes clean-up after a busy service an absolute breeze.
  • Microwave and  Oven Safe: Offers fantastic versatility for prep, cooking, and  service.
  • Freezer Safe: Ideal for prepping or storing cold dessert components safely.

Technical Specifications

  • Brand: Steelite
  • SKU: VV662
  • Diameter: 300mm / 11 2/3"
  • Box Quantity: 12
  • Material: Alumina Vitrified Ceramic
  • Colour: White
  • Collection: Willow
  • Safe For: Commercial Dishwasher, Microwave, Oven, Freezer

Expert Review and  Insights

Steelite's Willow range is a real workhorse dressed in finery. It has that delicate, premium feel diners love, but it's built to withstand the chaos of a professional kitchen. The textured rim isn't just for show; it frames food beautifully, making the Steelite VV662 dinner plate View Profile → a smart choice for chefs who care about every last detail.

Emily Hart – Tableware

  • Aesthetic & Tough: Looks stunningly delicate but is incredibly durable for commercial use.
  • Premium Investment: The initial cost is higher than standard budget crockery options.

Case Study: Real Business, Real Results

The Harbour View Bistro in Salcombe was looking to elevate its tabletop presentation to match its newly curated seafood menu. They needed crockery that was both beautiful and  resilient enough for a busy coastal restaurant.

"We wanted plates that felt as special as the local catch we were serving. The Steelite Willow range has that perfect balance of coastal elegance and  sheer toughness. Our regulars noticed the upgrade immediately, and  it's really lifted the whole feel of the place."

Michael Davies – Owner

The bistro noted a marked increase in social media shares of their dishes, with many customers complimenting the beautiful presentation.

Installation and  Maintenance Guide

Setting It Up

  • Unpack with care, checking each plate for any transit damage before the first wash.
  • Run all plates through a full dishwasher cycle before their first use to remove any dust or residues.
  • Avoid sliding plates over one another; always lift to stack to protect the glazed foot and  the plate underneath.
  • Ensure your storage shelves are clean, dry, and  strong enough to handle the weight of stacked crockery.

Keeping It Going

  • Rinse plates soon after use to prevent food acids from having a chance to stain the glaze.
  • Use a plastic or nylon scourer for any stubborn food remnants; avoid using metal scourers or abrasive powders.
  • Check your commercial dishwasher's rinse aid and  detergent levels regularly for a sparkling, streak-free finish.
  • Although tough, minimise the use of sharply serrated knives on the plate surface to maintain the pristine glaze for years.

Buying Guide: Choosing the Right Commercial Crockery

Not sure which plates are the perfect match for your establishment? Here are a few things to keep in mind when choosing your next set of hospitality plates 30cm.

Consider Your Clientele

Fine dining demands elegance, while a bustling cafe needs ultimate durability. Match the style and  material to your customers' expectations.

Size and  Shape Matter

Think about your portion sizes and  menu. A large 300mm plate is great for mains, but you'll need complementary smaller options for starters and  sides.

Material World

Porcelain is classic, stoneware is rustic, and  alumina vitrified ceramic (like this one) offers the best of both worlds: beauty and  brawn.

Stackability is Key

A 'fully glazed foot' is a crucial detail. This prevents the unglazed bottom of one plate from scratching the surface of the one below it in a stack.

Kitchen Compatibility

Ensure your chosen crockery is safe for your microwave, oven, and  dishwasher. This versatility saves enormous time and  hassle during a busy service.

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Frequently Asked Questions

Q: Are these plates sold individually?

A: No, the Steelite Willow VV662 mid rim plate is supplied in a box of 12 to ensure consistency and  value for professional settings.

Q: What does 'vitrified' actually mean?

A: It means the ceramic has been fired at a very high temperature, which makes it non-porous. This results in it being much stronger, more hygienic, and  stain-resistant than standard pottery.

Q: Will these plates get marks from cutlery?

A: The high-quality glaze is extremely resistant to marks from everyday cutlery. Like all ceramics, however, excessive force with serrated knives could eventually leave a mark.

Q: Is the textured rim difficult to clean in a dishwasher?

A: Not at all. The embossed texture is subtle and  fully sealed by the glaze, meaning a standard commercial dishwasher cycle cleans it perfectly with no extra effort.

Q: How does the weight compare to standard porcelain plates?

A: Due to the added alumina for strength, they have a reassuring weight and  feel more substantial than basic porcelain, which adds to the premium quality feel.

Q: Is the white a brilliant white or a creamy off-white?

A: It's a crisp, brilliant white. This colour is specifically chosen by Steelite to provide a high-contrast background that makes the colours of your food really pop.

Q: Can I use these plates under a salamander grill?

A: Yes, they are fully oven-safe, which includes use under high-heat sources like a salamander grill for finishing or browning dishes.

Q: What is 'thermal shock resistance'?

A: It's the plate's ability to handle rapid temperature changes without cracking – for example, being taken from a refrigerator and  having hot food plated onto it.

What Customers Are Saying

"Absolutely gorgeous plates. They make our main courses look incredible and  they're tough as old boots. Not a single chip after months of heavy use."

Laura Knight – The Cotswold Inn

"A brilliant investment. The 300mm size is perfect for our Sunday roasts and  the textured rim really frames the food. Highly recommend this commercial mid rim crockery."

Ben Carter – Gastropub Owner, Manchester

"Lovely quality and  design. They hold heat really well which is a massive plus for service. A bit heavier than our old plates, but you get used to it."

Sofia Ricci – Restaurant Manager, Edinburgh

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The Steelite Advantage: Built for a Lifetime of Service

Choosing Steelite isn't just about buying crockery; it's a long-term investment in your business's reputation and  bottom line. Backed by a lifetime edge-chip warranty and  decades of British manufacturing expertise, Steelite has perfected crockery that performs under extreme pressure. The Willow range is a prime example, engineered from alumina vitrified ceramic that's not just beautiful but practically bulletproof in a busy kitchen. This incredible durability means fewer replacements, a lower overall cost of ownership, and  one less thing to worry about. It's the kind of built-in reliability that frees you to focus on creating amazing food, confident that your tableware will look exceptional, service after service.

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What Makes 'Alumina Vitrified' Crockery So Tough?

Ever wondered how something that looks so delicate can survive a hectic kitchen? It's all down to the 'alumina vitrified ceramic'. Think of it like adding a secret, super-strong ingredient to the clay. Alumina, a very hard mineral, is mixed in before the plate is fired at incredibly high temperatures. This process, called vitrification, fuses everything into a single, non-porous body. It's a bit like forging steel instead of just casting it – the final product is denser, stronger, and  far more resistant to chipping, stains, and  the thermal shock of going from a hot dishwasher to a cool shelf.

Who Should Buy This?

  • Fine Dining Restaurants: To present signature main courses with an elegance that perfectly matches the quality of the cuisine.
  • Boutique Hotels: For elevating the in-room dining and  main restaurant experience for discerning guests and  visitors.
  • High-End Gastropubs: The ideal restaurant dinner plate 300mm for plating up gourmet roasts and  specials, adding a premium touch.
  • Wedding & Event Venues: To provide a consistently sophisticated and  durable tableware option for special occasions.
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