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Hi there, I'm Jarvis! I see you're looking at the Mid Rim Plate | Willow Pattern Plate | 230mm Stoneware | Steelite VV673. How can I help you with the technical specs or suitability for your business today?

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Steelite In Stock

Mid Rim Plate | Willow Pattern Plate | 230mm Stoneware | Steelite VV673

SKU: VV673
£344.54 / exc vat
£413.45/ inc vat
  • Alumina Vitrified Ceramic
  • Complete Glaze Resistance
  • Thermal Shock Resistant
  • Dishwasher & Microwave Safe

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Introducing a true classic, reimagined for the demands of the modern professional kitchen. The Steelite VV673 brings the iconic and  much-loved Willow Pattern to a commercial-grade stoneware plate. This isn't just a pretty face; it's a piece of high-performance crockery designed to withstand the hustle and  bustle of daily service, blending nostalgic charm with exceptional durability.

Crafted for restaurants, historic pubs, boutique hotels, and  bustling cafes, this 230mm willow pattern plate is the perfect canvas for everything from a classic Sunday roast to an elegant afternoon tea. Its robust Alumina Vitrified Ceramic body is engineered by Steelite for superior strength and  thermal shock resistance, meaning it can handle the journey from a hot oven to the pass without a problem.

With features like complete glaze damage resistance and  the ability to go in the microwave, oven, and  freezer, it offers incredible versatility. This is more than just a plate; it's a reliable, stylish, and  long-lasting investment that adds a touch of timeless British elegance to every table setting. It's the crockery your customers will remember and  your staff will love to work with.

Key Features and  Benefits

  • Alumina Vitrified Ceramic: Gives it incredible strength, reducing chips and  breakages.
  • Complete Glaze Resistance: Protects the beautiful pattern from cutlery marks and  fading.
  • Thermal Shock Resistant: Go from hot to cold environments without fear of cracking.
  • Dishwasher & Microwave Safe: Built for convenience and  fast-paced commercial kitchen workflows.
  • Excellent Heat/Chill Retention: Keeps hot food warmer and  cold desserts cooler for longer.
  • Fully Glazed Foot: Prevents scratching on other plates when stacked or on tables.
  • Timeless Willow Pattern Design: Adds a classic, recognisable touch of elegance to your service.
  • Part of the Steelite Distinction Range: Guarantees a high-quality finish and  industry-leading performance.

Technical Specifications

  • Brand: Steelite
  • SKU: VV673
  • Diameter: 230mm (9")
  • Pack Quantity: 24
  • Material: Alumina Vitrified Ceramic
  • Colour: White with blue Willow Pattern
  • Collection: Steelite Distinction
  • Dishwasher Safe: Yes
  • Oven Safe: Yes
  • Microwave Safe: Yes
  • Freezer Safe: Yes

Expert Review and  Insights

Steelite has truly nailed the balance between heritage and  performance here. The Willow Pattern is iconic, but often found on delicate china. This version, however, is an absolute workhorse. It feels substantial, the glaze is impeccable, and  it stands up to the kind of abuse that would destroy lesser plates. It’s a smart choice for any venue wanting classic looks without the classic fragility.

Emily Hart – Tableware View Profile →

  • Pros: The alumina-enhanced body offers superb chip resistance, especially around the rim.
  • Cons: The textured rim, while beautiful, can trap food particles if not rinsed properly.

Case Study: Real Business, Real Results

The Rose & Crown, a historic pub in the heart of Canterbury, needed to replace their mismatched and  constantly chipping dinnerware to better reflect their quality food and  traditional setting. They chose the Steelite Willow Pattern plates for their classic look and  renowned durability.

"We were haemorrhaging money on replacement plates. Since switching to the Steelite VV673, our breakage rate has plummeted. They look fantastic, our regulars have commented on them, and  they just feel like proper, quality plates. They've easily paid for themselves already."

Robert Finch – Pub Landlord

The switch resulted in a 70% reduction in crockery replacement costs within the first six months and  a noticeable improvement in table presentation.

Installation and  Maintenance Guide

Setting It Up

  • Upon delivery, carefully unpack and  inspect each plate for any signs of damage during transit.
  • Give all plates a full cycle in your commercial dishwasher before their first use to remove any dust or residues from manufacturing and  shipping.
  • Ensure your storage shelves are clean, dry, and  strong enough to handle the weight of stacked plates.

Keeping It Going

  • To prolong the life of the glaze, avoid using harsh abrasive scourers or steel wool. A pre-rinse and  a good dishwasher cycle is all that's needed.
  • Stack plates of the same size together. Avoid nesting smaller plates inside larger ones to prevent pressure points and  potential scratching.
  • Although thermal shock resistant, it's good practice to avoid extreme temperature changes, like taking a plate from a freezer directly into a hot oven.

Buying Guide: Choosing the Right Commercial Crockery

Not sure what's best for your tables? Here are a few pointers to help you choose the perfect commercial stoneware dinner plate.

Material Matters

Stoneware like this offers great durability and  a rustic feel. Porcelain is more delicate but has a high-end look. Consider your venue's style and  the intensity of use.

Match the Plate to the Plate

A mid-rim plate is a great all-rounder. Wide rims are brilliant for framing food, while rimless coupe plates offer more surface area for generous portions.

Look for Durability Features

Always check for features like 'vitrified', 'rolled edges', and  'fully glazed foot'. These are signs of crockery built to last in a professional environment.

Think About Storage

Ensure the plates you choose stack neatly and  securely. Uneven or poorly designed plates can be a nightmare to store and  are more prone to chipping in the stack.

Consider Your Brand

Your crockery is part of your brand's story. A classic design like the Willow Pattern suits traditional venues, while plain white might be better for a minimalist setting.

See all Tableware & Bar Supplies

Frequently Asked Questions

Q: Are these plates genuinely chip-resistant?

A: Yes, they are highly chip-resistant. The Alumina Vitrified Ceramic body is specifically designed to withstand the knocks and  bumps of a commercial kitchen environment.

Q: What does 'mid rim' mean exactly?

A: A mid rim is a happy medium between a wide, decorative rim and  a completely flat 'coupe' style plate, offering a nice frame for your food without sacrificing too much plating space.

Q: Can I use these plates in a high-temperature commercial dishwasher?

A: Absolutely. They are designed for frequent use in commercial dishwashers.

Q: Is the blue Willow Pattern printed on top of the glaze?

A: No, the pattern is applied under the glaze. This means it's fully protected and  won't fade, scratch, or wear off over time.

Q: How many plates come in one box?

A: These plates are sold in a box of 24.

Q: What is the advantage of a 'fully glazed foot'?

A: The base of the plate is smooth and  glazed, which prevents it from scratching the surface of other plates when stacked or your tabletops.

Q: Are the plates heavy?

A: As durable stoneware, they have a reassuring weight and  solid feel, which many chefs and  customers associate with quality.

Q: Is this 230mm size suitable for a main course?

A: Yes, at 9 inches, the Steelite VV673 plate is an ideal size for serving main courses, particularly for classic pub fare or restaurant dishes.

What Customers Are Saying

"Absolutely brilliant plates. They're tough as old boots but look incredibly smart. We've put them through hell in our kitchen and  they still look brand new. Worth every penny."

Sarah L. – The Gilded Goose Bistro, Lincoln

"A truly beautiful and  classic design that our guests love. They are a bit heavier than our old plates, but that's a small price to pay for this level of durability. Highly recommended."

Michael B. – Hotel Manager, Bath

"Perfect for our tea room. The mid rim willow pattern plate is the ideal size for a slice of cake or a light lunch. They wash up perfectly in the commercial dishwasher too."

Eleanor P. – Owner, The Courtyard Cafe, Stratford-upon-Avon

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The Steelite Distinction: A Promise of Performance

Choosing Steelite isn't just about buying crockery; it's an investment in operational peace of mind. With decades of experience crafting tableware specifically for the UK and  global hospitality markets, Steelite understands that consistency and  reliability are paramount. Beyond the robust technical specs, you're buying into a system. This means that years from now, when you need to replace a few pieces or expand your service, you can be confident that the same high-quality plate will be available, matching the colour, shape, and  durability of your original set. This commitment to longevity reduces long-term replacement costs and  eliminates the headache of mismatched tableware. It's a 'Made for Life' philosophy that ensures your initial investment continues to pay dividends in performance, presentation, and  pure, simple reliability, service after service.

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What Makes Alumina Vitrified Ceramic So Tough?

You see 'Alumina Vitrified Ceramic' and  might just think it's fancy marketing speak. But it's the secret sauce behind this plate's incredible strength. Think of it this way: 'Vitrification' is a process where clay is fired at such a high temperature that it fuses together and  becomes non-porous and  glass-like. This makes it strong and  stops it from absorbing water or stains.

Now, the 'Alumina' part is the clever bit. Alumina (aluminium oxide) is an incredibly hard ceramic material. Adding it into the clay mix is like adding steel reinforcing bars into concrete. It drastically boosts the final product's strength and, most importantly for a busy restaurant, its resistance to getting those annoying little chips around the edge. So, you're not just getting a standard stoneware plate; you're getting an engineered piece of kit designed to survive.

Who Should Buy This?

  • Traditional British Pubs: Ideal for serving up hearty mains and  Sunday lunches on authentically styled, durable crockery.
  • Boutique Hotels & B&Bs: Elevate your breakfast service or in-room dining with a touch of classic, reliable elegance.
  • Quaint Tea Rooms: The perfect willow pattern stoneware plate for presenting scones, cakes, and  sandwiches for afternoon tea.
  • Busy Restaurants: A fantastic choice for establishments needing stylish but incredibly tough willow pattern restaurant crockery for daily service.
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Add a touch of timeless class to your tables with the Steelite VV673 Mid Rim Willow Pattern Plate – order now for fast, simple delivery direct to your business.

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