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Hi there, I'm Jarvis! I see you're looking at the Medium Well Plate | Gourmet Plate | 285mm | Steelite Willow VV664. How can I help you with the technical specs or suitability for your business today?

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Steelite In Stock

Medium Well Plate | Gourmet Plate | 285mm | Steelite Willow VV664

SKU: VV664
£199.60 / exc vat
£239.52/ inc vat
  • Alumina Vitrified Ceramic
  • Dishwasher Safe
  • Thermal Shock Resistant
  • Stain Resistant

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Thinking about how to give your signature dishes the platform they truly deserve? The Steelite Willow VV664 gourmet plate is more than just crockery; it's a statement of quality. With its classic, intricate Willow pattern and  a practical 285mm size, this plate blends timeless elegance with the resilience demanded by today's busiest professional kitchens. It’s the perfect backdrop for everything from a perfectly cooked steak to a delicate fish course, adding a touch of class to every cover.

Designed for discerning chefs, restaurateurs, and  hoteliers, this plate is for anyone who understands that the dining experience starts the moment the plate hits the table. If you're running a high-end gastro pub, a boutique hotel, or a fine-dining restaurant, the Steelite Willow restaurant plate provides the perfect balance of sophisticated looks and  workhorse durability. It’s a piece that feels special in the customer's hands but stands up to the rigours of a commercial dishwasher, day in, day out.

Crafted from Steelite's renowned Alumina Vitrified Ceramic, this plate is built to last. It’s resistant to thermal shock, stains, and  the inevitable knocks of a busy service. Fully safe for the oven, microwave, and  freezer, its versatility is unmatched. Elevate your food presentation and  invest in crockery that works as hard as you do. This isn't just a plate; it's the canvas for your next masterpiece.

Key Features and  Benefits

  • Alumina Vitrified Ceramic: Incredibly strong, resisting chips and  knocks in a busy kitchen.
  • Dishwasher Safe: Makes for a quick and  hygienic turnaround during hectic services.
  • Thermal Shock Resistant: Go from hot to cold without worrying about cracking.
  • Stain Resistant: Defends against stubborn ingredients, keeping plates looking pristine.
  • Excellent Heat/Chill Retention: Keeps hot food warmer and  cold dishes chilled for longer.
  • Secure Glaze Damage Resistance: Protects against cutlery scratches, maintaining its flawless finish.
  • Oven, Microwave & Freezer Safe: Offers maximum versatility from prep to plating and  storage.
  • Medium Well Design: Perfectly frames your food while containing sauces and  jus beautifully.

Technical Specifications

  • Brand: Steelite
  • SKU: VV664
  • Material: Alumina Vitrified Ceramic
  • Colour: White with Willow Pattern
  • Diameter: 285mm
  • Box Quantity: 6
  • Features: Dishwasher Safe, Microwave Safe, Oven Safe, Freezer Safe
  • Durability: Thermal Shock, Stain, and  Glaze Damage Resistant

Expert Review and  Insights

Steelite is the undisputed benchmark for professional tableware, and  the Willow range perfectly illustrates why. It marries a delicate, heritage-inspired aesthetic with a toughness you can feel. This isn't just a pretty plate; it's an incredibly practical piece of kit that feels robust and  reliable, giving chefs confidence during the busiest of services.

Emily Hart – Tableware Expert View Profile →

  • Standout Feature: The glaze is exceptionally tough against cutlery marks and  common stains.
  • A Point to Note: Its classic design may not be the best fit for ultra-modernist or minimalist restaurant concepts.

Case Study: Real Business, Real Results

The Rose & Crown, a historic pub in the heart of the Cotswolds, was looking to upgrade its tableware to match a new, locally-sourced gourmet menu. Their existing plain white plates were chipping frequently and  lacked character, failing to do justice to the chef's creations.

"We were haemorrhaging money on replacing chipped plates. The Steelite Willow VV664 gourmet plate range not only looks stunning and  complements our heritage setting, but it's also proven incredibly durable. Our regulars immediately noticed the step up in quality, and  the food just looks better."

Robert Davies – Proprietor

The switch led to a measured 45% reduction in crockery breakage and  replacement costs within the first six months, significantly improving their bottom line.

Installation and  Maintenance Guide

Setting It Up

  • Upon delivery, carefully unbox and  inspect each plate for any signs of damage during transit.
  • Always perform a full wash cycle in your commercial dishwasher before their first use to ensure they are perfectly clean.
  • When stacking, ensure they are stable. For long-term storage, consider using plate-saver pads to protect the glaze.

Keeping It Going

  • Use a pre-rinse spray to remove heavy food debris before loading into the dishwasher for a more effective clean.
  • Avoid using harsh metal scourers or overly abrasive cleaning pads, as these can dull the beautiful glaze over time.
  • Regularly check and  top up your dishwasher's rinse aid and  detergent to prevent spotting and  ensure a sparkling finish.
  • Allow plates to cool down naturally before stacking them away to minimise the risk of thermal shock damage.

Buying Guide: Choosing the Right Restaurant Plate

Not sure what fits best on your tables? Here are a few pointers to help you choose the perfect professional crockery for your business.

Material is Key

For a commercial setting, always opt for vitrified ceramic or porcelain. They offer the best resistance to chipping, staining, and  the high temperatures of commercial dishwashers.

The Importance of the Well

The 'well' is the central, indented part of the plate. A medium well plate like this one is a great all-rounder, perfect for dishes with sauces. Deeper wells suit pasta or stews, while flat plates are for sharing platters.

Rim Size and  Style

A wider rim frames the food beautifully and  provides a place for staff to hold the plate without touching the food. However, it does reduce the usable plating area, so consider this against your portion sizes.

Stacking and  Storage

Check that the plates you choose stack neatly and  securely. A uniform, stable stack saves precious shelf space and  reduces the risk of accidents and  breakages in a busy kitchen environment.

Match Your Aesthetic

Your crockery is an extension of your brand. A classic pattern like the Steelite Willow is perfect for heritage sites and  fine dining, while plain white or coloured plates might suit a more modern bistro.

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Frequently Asked Questions

Q: Are these plates genuinely safe for a commercial dishwasher?

A: Absolutely. They are designed specifically for the high temperatures and  powerful detergents of commercial dishwashing cycles, ensuring they remain hygienic and  pristine.

Q: Can I put this Steelite Willow VV664 gourmet plate in the oven?

A: Yes, they are oven safe, making them ideal for finishing a dish or keeping food warm before it goes out to the dining room.

Q: What is the main benefit of 'Alumina Vitrified Ceramic'?

A: In simple terms: superior strength. The alumina additive makes the plate significantly more resistant to chipping and  breakage compared to standard ceramic.

Q: Do these plates show cutlery marks easily?

A: No, they feature a high-quality, damage-resistant glaze that is specifically formulated to resist scratching and  marking from everyday cutlery use.

Q: What is the difference between this medium well plate (VV664) and  the others in the range?

A: The well depth differs. This medium well is a versatile all-rounder, while the large well (VV663) is for saucier dishes and  the small well (VV665) offers a larger flat plating surface.

Q: Is the Willow pattern a transfer or is it under the glaze?

A: The pattern is applied under the final glaze, meaning it's completely protected and  won't fade, wear off, or be damaged by washing or use.

Q: Are these plates heavy?

A: They have a reassuring weight that speaks to their quality and  durability, without being overly cumbersome for serving staff to handle.

Q: How well do they retain heat?

A: Very well. The dense, vitrified body has excellent thermal retention properties, helping to keep hot food at the correct temperature for longer after plating.

What Customers Are Saying

"Absolutely beautiful and  tough as old boots. They've been through hundreds of dishwasher cycles and  still look brand new. A fantastic investment for us."

Susan Clarke – The Lantern Inn, Devon

"A truly superb plate. The medium well is perfect for our saucier dishes, preventing spills. You can feel the quality. Highly recommended."

Ben Carter – Head Chef, The City Club, Manchester

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The Steelite Promise: An Investment in Consistency

Choosing Steelite is about more than just buying a Steelite porcelain service plate; it's a long-term investment in your brand's reputation and  operational efficiency. For decades, Steelite International has been a trusted partner to the global hospitality industry, building its name on an unwavering commitment to quality that performs under pressure. This plate isn't a disposable item; it's a foundational tool. The inherent strength from its alumina vitrified body means fewer replacements, lower long-term costs, and  less disruption during service. It delivers a consistent, premium experience to every guest, every time, reinforcing the quality of the food you serve. By choosing a product from an industry leader, you gain the peace of mind that comes from knowing your tableware is fully compliant, exceptionally durable, and  designed with a deep understanding of what it takes to succeed in a professional kitchen.

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What Does 'Alumina Vitrified Ceramic' Actually Mean for Your Kitchen?

Ever wondered what makes professional plates so much tougher than the ones you have at home? The secret is often in the name: 'Alumina Vitrified Ceramic'. Let's break it down. 'Vitrified' means the ceramic has been fired at an incredibly high temperature, making the body glass-like and  non-porous. This stops it from absorbing water, flavours, or bacteria – a massive plus for hygiene and  durability. The 'Alumina' part is the real hero. It’s a powerful strengthening agent (aluminium oxide) added to the clay before firing. Think of it like adding carbon fibre to a bike frame; it dramatically increases strength and  resistance to chipping. So when you see 'Alumina Vitrified', you're not just buying a plate; you're buying a piece of ceramic engineering designed to survive the battlefield of a commercial kitchen.

Who Should Buy This?

  • Fine Dining Restaurants: For presenting signature main courses with an air of sophistication and  classic charm.
  • Boutique Hotels: To create a premium and  memorable in-room dining or restaurant experience for guests.
  • Upmarket Gastro Pubs: The perfect way to elevate classic British dishes and  justify a premium price point.
  • Wedding & Event Venues: A durable and  beautiful choice that withstands high-volume use while impressing clients.
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