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Rowntrees
In Stock
Fruit Pastilles | Chewy Fruit Sweets | 48g Pack | Rowntree's KA558
£24.94
/ exc vat
£29.93/ inc vat
- 32-Pack Box
- Five Fruity Flavours
- Individual 48g Tubes
- No Artificial Colours
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Product Overview
Here’s a familiar sight that’s guaranteed to bring a smile to any face. We're talking about the one and only Rowntree's Fruit Pastilles, presented in a convenient 48g tube. This bulk box is your ticket to stocking up on one of Britain's most-loved sweets, famous for its five irresistible fruity flavours: blackcurrant, lemon, strawberry, lime, and orange. Each chewy sweet is bursting with taste, just as you remember.
This pack is an absolute essential for any business with a counter. Think cafes, corner shops, staff canteens, and takeaways. If you're looking for a proven impulse buy that customers know and trust, the Rowntree's Fruit Pastilles 48g box is a no-brainer. The bright, iconic packaging does all the selling for you, making it an effortless way to increase basket size and keep your customers happy.
Packed with 32 individual tubes and made with no artificial colours, flavours, or preservatives, this is a classic treat that appeals to all ages. By stocking a household name like Rowntree's, you're offering reliable quality that translates directly into sales. Grab a case of Rowntree's Fruit Pastilles bulk 48g and watch them fly off the shelf.
Key Features and Benefits
- 32-Pack Box: Keeps your counter stocked for longer, reducing re-ordering frequency.
- Five Fruity Flavours: A classic, mouth-watering taste that everyone knows and loves.
- Individual 48g Tubes: The perfect single-serving size for quick grab-and-go purchases.
- No Artificial Colours: A more natural choice that appeals to health-conscious customers.
- No Artificial Flavours: Delivers an authentic, fruity taste experience in every single sweet.
- No Artificial Preservatives: A simple, trusted recipe from a brand that families adore.
- Iconic Rowntree's Brand: A name customers instantly recognise, driving trust and impulse sales.
- Counter-Ready Packaging: Specifically designed to catch the eye and boost last-minute profits.
Technical Specifications
- Brand: Rowntrees
- SKU: KA558
- Product Type: Chewy Fruit Sweets
- Pack Weight: 48g
- Box Quantity: 32 Packs
- Total Box Weight: 1.9kg
- Dietary Info: Free from artificial colours, flavours, and preservatives.
- Allergen Note: Contains gelatine. May contain traces of nuts.
Expert Review and Insights
When it comes to front-of-house confectionery, you can't beat a classic. Rowntree's Fruit Pastilles are a low-risk, high-reward stock item. The brand recognition is massive, meaning they require zero 'push' from staff. For takeaways and cafes, they represent one of the easiest and most consistent upsells you can possibly have by the till.
Lucas Clarke – Takeaway & Packaging Expert View Profile →
- Pros: A universally loved product that sells consistently across all demographics.
- Cons: Contains gelatine, so it's not suitable for vegetarian or vegan customers.
Case Study: Real Business, Real Results
A busy petrol station forecourt shop in Cardiff needed a reliable, high-turnover confectionery line to maximise impulse sales from customers paying for fuel. They chose to stock the Rowntree's Fruit Pastilles 32-pack box and place it prominently at the point of sale.
"Customers just see the Rowntree's tube and grab one without thinking. There's no hesitation because they know exactly what they're getting. It's an easy, profitable sale that keeps the queue moving smoothly."
Michael Davies – Forecourt Manager
The move resulted in their weekly confectionery turnover increasing by a consistent 20%.
Installation and Maintenance Guide
Stocking and Display
- Position the display box at eye-level right next to your till for maximum visibility.
- Keep the display box neat and well-stocked to encourage customers to grab one.
- Place alongside other popular impulse buys like chocolate bars and crisps.
- Ensure the iconic branding is facing forward to catch the customer's eye.
Storage and Stock Rotation
- Store boxes in a cool, dry place away from direct sunlight to maintain quality.
- Always practice 'First In, First Out' (FIFO) to ensure you're selling the freshest stock.
- Regularly check the 'Best Before' dates on your boxes when a new delivery arrives.
- Keep the stock room organised to make finding and rotating products quick and easy.
Frequently Asked Questions
Q: How many tubes are in a single box?
A: Each box contains 32 individual 48g tubes of Rowntree's Fruit Pastilles.
Q: What are the five flavours in the pack?
A: The five classic fruit flavours are blackcurrant, lemon, strawberry, lime, and orange.
Q: Are Rowntree's Fruit Pastilles suitable for vegetarians?
A: No, Rowntree's Fruit Pastilles contain gelatine and are therefore not suitable for vegetarian or vegan diets.
Q: Are these sweets hard or chewy?
A: They are famous for their chewy texture, dusted with sugar.
Q: Do they contain any artificial colours or flavours?
A: No, they are made with no artificial colours, flavours, or preservatives.
Q: What is the best way to display these for sale?
A: The box is designed for counter display. We recommend placing it near your payment point at eye-level for maximum impact.
Q: Do these products contain nuts?
A: While the recipe does not contain nuts, they are made in a factory that handles nuts, so we cannot guarantee they are 100% free from traces.
Q: Is each 48g tube individually sealed?
A: Yes, each tube is wrapped and sealed for freshness, making them perfect for individual resale.
The Rowntree's Advantage: A Century of Sweet Success
Stocking Rowntree's Fruit Pastilles isn't just about selling a sweet; it's about offering a piece of British heritage. With a history stretching back over 140 years, the Rowntree's brand is built on a foundation of trust, nostalgia, and consistent quality that few others can match. For your business, this translates into a powerful, unspoken endorsement. Customers see a brand they grew up with and feel instantly at ease. This isn't a risky, unknown product—it's a guaranteed seller. This long-term brand equity means you invest less time in 'selling' and more time profiting from a product with proven, consistent demand. Offering a beloved classic like this shows your customers you value quality and familiarity, reinforcing your own reputation as a reliable, customer-focused business.
Explore more from RowntreesWhy 'No Artificial Nasties' Actually Boosts Sales
Seeing "no artificial colours, flavours, or preservatives" on a pack of sweets might seem like a small detail, but for your customers, it's a big deal. Think of it like a chef choosing fresh herbs over dried ones; the end result just feels more authentic and trustworthy. In a world where people are more conscious of what they're eating, this simple promise from a big brand like Rowntree's can be the deciding factor for a parent buying a treat for their child, or an adult choosing something for themselves. It signals quality and care, making it an easier, guilt-free purchase. This isn't just a feature; it's a powerful statement of trust that helps your products fly off the shelves.
Who Should Buy This?
Cafes & Coffee Shops
A perfect sweet treat to display by the till for a simple, popular upsell with hot drinks.
Convenience Stores & Newsagents
An absolute must-have for your confectionery aisle, driving reliable sales from its recognisable brand.
Takeaways & Kiosks
An easy, non-perishable add-on for customers to grab while they wait for their food order.
Offices & Staff Canteens
The ideal addition to any tuck shop or breakout area for a quick and cheerful staff treat.
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Ready to Order?
Ready to delight your customers? Order your Rowntree's Fruit Pastilles bulk 48g pack today for a quick and easy boost to your counter sales.