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Hi there, I'm Jarvis! I see you're looking at the Commercial Heated Merchandiser | Countertop Food Display | 97L Capacity | Blizzard CTH97. How can I help you with the technical specs or suitability for your business today?

Jarvis is an AI assistant and may occasionally provide incorrect details. To ensure your equipment fits and functions perfectly, we recommend verifying all critical specifications-including dimensions, power requirements, and compatibility-with our expert sales team prior to purchase.For orders or stock, call 0333 355 0535

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Blizzard In Stock

Commercial Heated Merchandiser | Countertop Food Display | 97L Capacity | Blizzard CTH97

SKU: PL-CTH97
£557.99 / exc vat
£669.59/ inc vat
  • 97-Litre Capacity
  • Adjustable Chrome Shelves
  • Internal Illumination
  • Illuminated Decal Box

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Thinking about how to make your hot snacks the star of the show? This countertop heated display is your answer. Designed for businesses that want to tempt customers with perfectly warmed food, the Blizzard CTH97 heated merchandiser combines a generous 97-litre capacity with fantastic lighting to make your pies, pastries, and  pizza slices look absolutely irresistible. It's a proper workhorse, built to sit neatly on your counter and  get straight to work.

It’s an ideal fit for bustling cafes, busy takeaways, and  local convenience shops where grab-and-go is king. With three adjustable shelves, you have the flexibility to display items of all shapes and  sizes, while the handy rear doors make restocking a doddle for your staff, even during the lunchtime rush. This isn't just about keeping food warm; it's a countertop sales machine designed to turn passing glances into definite purchases.

We've made sure it's as practical as it is effective. An internal humidity pan stops your sausage rolls from drying out, and  the simple temperature controls keep everything at the perfect serving temperature, from 30°C all the way up to 90°C. If you’re ready to boost impulse buys and  serve consistently delicious hot food, this commercial food display warmer is a brilliant, no-fuss addition to your setup.

Key Features and  Benefits

  • 97-Litre Capacity: Display a wide range of hot snacks at once.
  • Adjustable Chrome Shelves: Easily customise the layout for different sized products.
  • Internal Illumination: Makes your food look appealing and  boosts impulse sales.
  • Illuminated Decal Box: Perfect for adding your own branding or promotions.
  • Hinged Rear Glass Doors: Allows for quick and  easy staff access for restocking.
  • Internal Humidity Pan: Keeps pastries and  baked goods fresh and  prevents drying.
  • Wide Temperature Range (+30°C to +90°C): Holds everything at the perfect, safe serving temperature.
  • Countertop Design: Sits neatly on your counter without taking up floor space.

Technical Specifications

  • Brand: Blizzard
  • SKU: CTH97
  • Dimensions: 785 x 460 x 449 mm (H x W x D)
  • Power: 800W
  • Power Supply: 13 amp plug (single phase)
  • Capacity: 97 Litres
  • Temperature Range: +30°C to +90°C
  • Weight: 24 kg
  • Material: Aluminium
  • Colour: Aluminium
  • Access: Hinged rear glass doors
  • Shelves: 3 (Adjustable)

Expert Review and  Insights

The Blizzard CTH97 really nails the essentials for a countertop unit. It’s not trying to be overly clever; it just does the job reliably. The visibility is fantastic thanks to the all-round glass and  bright lighting, which is genuinely half the battle in selling hot food. For its price point, the inclusion of a humidity pan is a standout feature that many rivals miss.

Oliver Bennett – Catering Equipment Expert View Profile →

  • Pros: Excellent lighting and  clear glass make products highly visible to customers.
  • Cons: The side-mounted mains cable might require some thought for placement.

Case Study: Real Business, Real Results

The Corner Bakery in Cardiff needed to upgrade its ageing food warmer, which was struggling to maintain temperature and  had poor internal lighting that made products look unappealing. They chose the Blizzard countertop food warmer for its modern look and  improved visibility.

"Since we installed the new Blizzard display, our hot pastry sales have shot up. Customers can clearly see how fresh everything is, and  the unit holds temperature perfectly from morning to close. It's been a fantastic, reliable addition to our counter."

Robert Evans – Owner

The bakery reported a 30% increase in sales of hot savoury items within the first month alone.

Installation and  Maintenance Guide

Setting It Up

  • Find a flat, stable countertop with good ventilation around the unit.
  • Ensure it's within easy reach of a standard 13-amp socket.
  • Before first use, wipe down all interior surfaces and  shelves with a food-safe cleaner.
  • Fill the humidity pan with a small amount of fresh water.
  • Switch it on and  allow it to reach your desired temperature before loading any food.

Keeping It Going

  • Wipe down the glass doors and  interior daily to remove grease and  crumbs.
  • Empty and  clean the humidity pan every day to ensure freshness.
  • Check that the chrome shelves are secure and  clean them regularly.
  • Ensure the rear door seals are clean and  intact to maintain temperature efficiency.

Buying Guide: Choosing the Right Heated Merchandiser

Not sure which heated display is right for your counter? Here are a few things to consider to make sure you get the perfect fit for your business.

Capacity vs. Footprint

Consider how much product you need to display versus the counter space you have. A 97-litre unit offers great capacity without being overwhelmingly large.

Staff Access

This unit has rear-access doors, which is ideal for staff-service environments like bakeries and  cafés as it keeps the customer side secure.

Product Visibility

Good lighting isn't a luxury; it's a sales tool. Internal illumination, like in this model, makes food look more appealing and  encourages impulse buys.

Humidity Control

If you're selling baked goods like pies or pastries, a unit with a humidity pan is essential to prevent them from drying out and  going to waste.

Measure Twice, Buy Once

Always double-check the dimensions (H x W x D) of the unit against your available counter space, leaving room for ventilation and  the power cord.

See all Food Display Merchandisers

Frequently Asked Questions

Q: Can I adjust the height of the shelves?

A: Yes, the three chrome-plated shelves are fully adjustable, allowing you to customise the interior space to fit your products.

Q: What is the humidity pan for?

A: The humidity pan holds a small amount of water, which evaporates to create a gentle humidity in the cabinet, preventing food like pastries from drying out.

Q: Is this unit suitable for displaying pizza slices?

A: Absolutely. It's perfect for keeping pizza slices, sausage rolls, samosas, and  other similar hot snacks warm and  ready to serve.

Q: How do I clean the glass doors?

A: The glass can be easily cleaned with a soft cloth and  a suitable glass cleaner. Ensure the unit is cool before cleaning.

Q: Is the front panel customisable for branding?

A: Yes, the front decal box is illuminated and  designed so you can easily insert your own branded graphics or promotional messages.

Q: What is the maximum temperature this unit can reach?

A: The unit has a temperature range of +30°C to +90°C, which is easily controlled via the thermostat.

Q: Does this require special electrical installation?

A: No, it runs on a standard 13-amp supply and  comes with a regular 3-pin plug, so you can plug it straight into the wall.

Q: How heavy is the unit?

A: The unit weighs 24kg, making it manageable for two people to position on a countertop.

What Customers Are Saying

"Does exactly what you need it to. Keeps our sausage rolls at a great temperature and  looks smart on the counter. Customers have commented on how good the food looks inside."

David Chen – Café Owner, Birmingham

"Really happy with this 97 litre heated merchandiser. It's easy to clean and  the adjustable shelves are a big help for fitting everything in. A solid bit of kit for the price."

Fatima Khan – Takeaway, Leeds

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The Blizzard Promise: Reliability on Your Countertop

With Blizzard equipment, you're investing in more than just a set of specifications; you're buying into a reputation for robust, no-nonsense performance. The CTH97 heated merchandiser embodies this philosophy. It's built for the daily grind of a commercial environment, where simplicity and  reliability are paramount. There are no overly complex digital controls to go wrong – just a straightforward thermostat that holds temperature consistently, day in, day out. This focus on durability means fewer service calls and  less downtime for your business. For a busy operator, that translates directly into peace of mind and, most importantly, uninterrupted sales. It's this commitment to dependable, everyday functionality that makes Blizzard a trusted name in kitchens and  service areas across the UK.

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Stop Food Drying Out: The Magic of the Humidity Pan

Ever bought a hot pastry that looked great but was dry and  disappointing? The internal humidity pan is designed to stop that from ever happening to your food. Think of it like a mini-steamer for the cabinet. You simply add a small amount of water to the pan at the bottom of the unit. As the cabinet heats up, this water gently evaporates, creating a slightly humid atmosphere inside. This moisture in the air prevents products like pies, pastries, and  sausage rolls from drying out under the heat, keeping them deliciously moist and  flaky for hours. It’s a simple but incredibly effective feature for ensuring top-quality hot food.

Who Should Buy This?

  • Local Cafés: Perfect for showcasing croissants, pasties, and  sausage rolls right at the till point to encourage impulse buys.
  • Takeaways & Kebab Shops: Keep samosas, onion bhajis, or slices of pizza perfectly hot and  ready for immediate service.
  • Convenience Stores & Petrol Stations: A brilliant solution for offering hot grab-and-go snacks, boosting your food-to-go revenue.
  • Bakeries & Delis: Keep your freshly baked savoury goods warm and  appealing to customers throughout the day.
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