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Hi there, I'm Jarvis! I see you're looking at the Square Platter | Brown Ceramic Plate | 140mm | APS HC724. How can I help you with the technical specs or suitability for your business today?

Jarvis is an AI assistant and may occasionally provide incorrect details. To ensure your equipment fits and functions perfectly, we recommend verifying all critical specifications-including dimensions, power requirements, and compatibility-with our expert sales team prior to purchase.For orders or stock, call 0333 355 0535

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APS In Stock

Square Platter | Brown Ceramic Plate | 140mm | APS HC724

SKU: HC724
£5.63 / exc vat
£6.76/ inc vat
  • Durable Melamine Construction
  • Lightweight Design
  • Scratch & Stain Resistant
  • Fully Dishwasher Safe

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Thinking of adding a bit of rustic charm to your table settings? This is the APS HC724, a handsome brown platter with the earthy look of ceramic but with a clever, hard-wearing secret. Its unique, not-quite-square shape gives it a lovely, artisan-made feel, perfect for breaking up the monotony of standard white plates and  making your food the star of the show. This brown ceramic square platter 140mm is a cracking choice for presenting anything from a sharp cheddar to a sticky toffee pudding.

It’s designed squarely for the hustle and  bustle of modern British eateries. Whether you're running a cosy café in the Cotswolds, a buzzing gastropub in Glasgow, or a stylish bistro in Bristol, this platter is for you. It delivers that high-end, rustic aesthetic that customers love, but because it's actually made from durable melamine, you won't have to worry about the constant chipping and  breakages that come with traditional ceramic or stoneware.

Essentially, you get the best of both worlds: stunning presentation that makes your dishes pop and  the day-in, day-out resilience needed for a commercial kitchen. It’s lightweight for your staff, dishwasher safe for your pot wash, and  tough enough to handle a frantic Saturday night service. It’s the smart way to upgrade your serveware without the added stress or cost.

Key Features and  Benefits

  • Durable Melamine Construction: Looks just like ceramic but won't easily chip or break.
  • Lightweight Design: Makes it much easier for staff to carry multiple plates.
  • Scratch & Stain Resistant: Keeps its smart, rustic brown finish looking fresh for longer.
  • Fully Dishwasher Safe: Allows for a quick, simple, and  hygienic clean-up after service.
  • Heat Resistant Material: Perfect for serving warm starters or desserts without any worries.
  • Unique 'Imperfect' Shape: Adds a gorgeous, handcrafted artisan feel to your presentation.
  • Compact 14cm Size: Just the ticket for individual starters, sides, or delicate desserts.
  • Earthy Brown Finish: This APS brown ceramic plate provides a warm backdrop that makes food colours vibrant.

Technical Specifications

  • Brand: APS
  • SKU: HC724
  • Dimensions: 130(D) x 140(W) mm
  • Material: Melamine
  • Colour: Brown
  • Key Feature: Dishwasher Safe
  • Key Feature: Lightweight
  • Design Note: This product is not perfectly square by design.

Expert Review and  Insights

APS have really nailed it here. So many places want that rustic, handmade pottery look, but the reality of using it in a busy commercial environment is a nightmare of chips and  high replacement costs. This melamine platter is the perfect compromise—it has all the visual warmth and  character you could want, but with the toughness you actually need. It's a genuinely practical piece of kit.

Emily Hart – Tableware View Profile →

  • Pro: A brilliant blend of on-trend rustic style and  commercial-grade toughness.
  • Con: The organic shape means they won't stack as tightly as uniform round plates.

Case Study: Real Business, Real Results

The Copper Kettle, a popular tearoom in Bakewell, was looking to update its tableware. They wanted to move away from standard white porcelain to something with more character that matched their Derbyshire location, but were concerned about the high cost and  fragility of local stoneware.

"We fell in love with the look of these platters straight away. They give us that rustic, country-kitchen feel we wanted, but I'm not constantly worried about the staff breaking them. They go through the dishwasher dozens of times a day and  still look brand new. Our customers have even commented on how lovely they are!"

Robert Davies – Owner

The switch to the APS melamine platters helped reduce their annual crockery replacement budget by an estimated 60%.

Installation and  Maintenance Guide

Getting Started

  • Give them a good wash in warm, soapy water or a run through the dishwasher before first use.
  • Inspect each platter on arrival to ensure it's in perfect condition.
  • They stack well, but alternate the orientation slightly to get a more stable stack due to the unique shape.

Keeping It Perfect

  • These platters are completely dishwasher safe.
  • To avoid any potential for deep scratches, we recommend not using sharply serrated steak knives directly on the surface.
  • Melamine is not suitable for use in microwaves or conventional ovens.
  • Rinse off highly acidic or staining foods like beetroot or tomato purée to keep the surface pristine.

Buying Guide: Choosing the Right Tableware

Not sure what fits best for your business? Here are a few tips to help you choose the right tableware.

Material Matters

Consider the environment. Melamine like this is fantastic for durability in high-turnover spots, while porcelain offers a classic, premium feel for fine dining.

Size and  Shape

Think about your menu. Are you serving delicate appetisers or hearty main courses? Ensure the plate size complements your portion control and  fits on your tables.

Colour and  Style

Your tableware is part of your brand. White is timeless and  makes food pop, but a coloured or textured brown ceramic serving plate can add warmth and  personality.

Stacking and  Storage

Space is always tight in a commercial kitchen. Check if the plates stack neatly and  securely to maximise your shelf space and  prevent accidents.

Look for Durability

In a commercial setting, always look for features like 'chip-resistant', 'scratch-resistant', and  'dishwasher safe'. It'll save you a fortune in the long run.

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Frequently Asked Questions

Q: Is this platter actually made from ceramic?

A: No, it's crafted from high-quality, durable melamine. It's designed to give you the beautiful, rustic look of brown ceramic without the risk of chipping or breaking.

Q: Can I heat food on it in the microwave?

A: We're afraid not. Melamine is a fantastic material, but it should never be used in a microwave or a conventional oven.

Q: How durable is it in a commercial dishwasher?

A: It's built for it. The platter is completely safe for use in commercial dishwashers, making for a fast and  hygienic turnaround during service.

Q: What are the exact dimensions?

A: It measures 140mm wide by 130mm deep. It's an ideal square presentation plate 14cm for starters, desserts, or sides.

Q: Will it stain easily with things like curry or tomato sauce?

A: It's very stain-resistant. However, for best results, we always suggest rinsing off strong-coloured or acidic foods soon after use to keep it in top condition.

Q: Is it as heavy as a real stone or ceramic plate?

A: Not at all, it's surprisingly lightweight! This makes it much easier and  safer for your staff to carry, especially when clearing several tables at once.

Q: The description says it's 'not perfectly square'. Is it faulty?

A: Not at all, that's a key part of its charm! The slightly irregular shape is an intentional design feature to give it a more organic, handcrafted appearance.

Q: Can customers use knives and  forks on it?

A: Standard cutlery is perfectly fine. We just advise against using very sharp, serrated knives as they could score the surface over time.

What Customers Are Saying

"Absolutely brilliant plates. They look the part but are tough as old boots. We use them for our starters and  they've handled a very busy summer season without a single chip."

Olivia Green – The Ship Inn, Cornwall

"Really pleased with these. They add a touch of class to our cake display. Much lighter than our old ceramic plates which the team are very happy about!"

Ben Carter – The Reading Room Café, Manchester

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The APS Advantage: Style That Endures Service

Choosing tableware is about more than just how it looks on day one; it's about how it performs after hundreds of service and  wash cycles. This is where the German brand APS truly shines. With a long history of equipping the European hospitality industry, they understand that kitchenware must be a perfect fusion of aesthetic appeal and  workhorse reliability. This APS HC724 platter isn't just a pretty face; it’s a product of thoughtful engineering. It’s designed to deliver an on-trend, rustic look that elevates food presentation, while its melamine construction actively reduces your long-term replacement costs and  minimises the risk of breakages during a frantic service. Investing in APS is an investment in consistency, giving you the peace of mind that your tables will look just as good, and  your costs will stay just as low, season after season.

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More Than Just Plastic: The Melamine Advantage

When you see 'melamine', you might think of old-fashioned picnic sets, but modern commercial melamine is a world away from that. Think of it as the difference between a simple plastic folder and  the tough, high-tech material used in a modern car dashboard. This APS HC724 platter is made from a high-grade, thermosetting polymer. In simple terms, once it's moulded into shape and  cured with heat, it becomes incredibly rigid, strong, and  resistant to heat and  staining. This process allows it to be crafted with the fine details and  textured feel of real ceramic, giving you an authentic look without the inherent fragility. It's the smart material science that lets you have beautiful, rustic tableware that can actually survive in a professional kitchen.

Who Should Buy This?

  • Gastropubs: The perfect platform for serving rustic starters like pork pies or a Ploughman's lunch for one.
  • Coffee Shops & Cafés: An ideal and  stylish way to present a generous slice of cake, a brownie, or a savoury tart.
  • Bistros & Restaurants: Use this commercial ceramic sharing platter for appetisers, artisan bread with butter, or individual desserts.
  • Event Caterers: Its lightweight yet durable nature makes it brilliant for transporting and  serving at weddings and  functions.
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