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PME
Out of Stock
Powder Food Colour | Red Velvet Edible Colouring | 2g | PME HU341
£3.39
/ exc vat
£4.07/ inc vat
Out of Stock, but not for long
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- Highly Concentrated Powder
- 100% Edible Formula
- Gluten, Allergen & Alcohol-Free
- Dual Application
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Product Overview
Here’s your secret weapon for bakes that truly pop. The PME Red Velvet Powder Food Colouring is a professional-grade, highly concentrated powder designed to give your creations a deep, luscious, and authentic red hue. Forget wishy-washy pinks or colours that fade in the oven; this is the real deal for a finish that wows.
Perfect for artisan bakeries, professional cake decorators, chocolatiers, and passionate home bakers, this versatile powder is a must-have in any kitchen where colour and quality matter. Whether you're dusting delicate sugar flowers, painting intricate designs on fondant, or mixing up the perfect batter for a classic red velvet cake, this tiny pot packs a mighty punch, giving you complete control over the final shade.
Its 100% edible, flavourless formula means it won't alter the taste or texture of your delicate frostings or batters, ensuring your recipes stay exactly as you intended. Get ready to elevate your bakes from homemade to sensational with a sprinkle of PME's expertise. The perfect red is just a dusting away.
Key Features and Benefits
- Highly Concentrated Powder: A tiny amount provides incredibly vibrant, deep colour.
- 100% Edible Formula: Completely safe for consumption on all your creations.
- Gluten, Allergen & Alcohol-Free: Caters to a wide range of dietary requirements.
- Dual Application: Use it dry for dusting or mix it to create edible paint.
- Flavourless Pigment: Adds beautiful colour without affecting your recipe's taste.
- Heat Stable Colour: Your bakes will stay brilliantly red even after the oven.
- Durable Storage Pot: The secure pot prevents mess and keeps the powder dry.
- True Red Velvet Shade: Achieves that classic, luxurious red that customers love.
Technical Specifications
- Brand: PME
- SKU: HU341
- Colour: Red Velvet
- Weight: 2g
- Form: Fine Powder
- Dietary: 100% Edible, Gluten-Free, Allergen-Free, Alcohol-Free
- Pack Size: 1 x 2g Pot
Expert Review and Insights
The PME HU341 is a staple in my toolkit for a reason. Unlike liquids that can compromise buttercream or meringue, this powder integrates flawlessly, delivering an intense colour without altering consistency. It's incredibly reliable for achieving that iconic, deep red velvet shade that can be so tricky to get right. A must for serious bakers.
Sophie Brooks – Chef Tools View Profile →
- Colour Purity: Delivers a rich, authentic red without any chemical aftertaste or pinkish hues.
- Fine Dust: Can be a bit messy, so work on a protected surface when dusting.
Case Study: Real Business, Real Results
The Cornish Bakehouse in St Ives was famous for its sea-view cream teas but struggled to get their Red Velvet cupcakes to stand out. Their liquid colouring was making their cream cheese frosting too soft and the colour was inconsistent batch-to-batch.
"We switched to the PME powder and the difference was instant. The colour is now a deep, consistent red every single time, and our frosting holds its shape perfectly. Customers have definitely noticed the improvement."
Dylan Carter – Owner & Head Baker
Since making the change, The Cornish Bakehouse has reported a much more consistent product and a 20% rise in sales of their Red Velvet cupcakes.
Installation and Maintenance Guide
Getting Started
- Always start with a tiny amount; this powder is very potent. You can build up the colour gradually.
- To create an edible paint, mix a small amount of powder with a few drops of clear alcohol (like vodka) or rejuvenator spirit.
- For colouring batter or icing, make a small paste with the powder and a spoonful of your mix before folding it into the main batch.
- Use a dry, clean cocktail stick or small spoon to get powder from the pot to avoid contamination.
Keeping It Perfect
- Screw the lid on tightly immediately after use to protect the powder from air and moisture.
- Store the pot in a cool, dark, and dry cupboard to maintain its colour intensity.
- Avoid dipping wet brushes or utensils directly into the pot.
- If the powder does clump due to moisture, you can often break it up gently with a dry scribe tool.
Frequently Asked Questions
Q: Is this product suitable for vegetarians and vegans?
A: Yes, the PME HU341 food colouring is 100% edible and contains no animal-derived ingredients, making it suitable for both vegetarian and vegan diets.
Q: How do I mix this into cake batter?
A: For an even distribution, we recommend mixing the red velvet cake colouring powder with a small amount of your prepared batter to form a paste, then folding that concentrated paste into the rest of the mixture.
Q: Will this colour fade during baking?
A: No, this is a professional red food colouring for baking. It is formulated to be heat-stable, so your bakes will emerge from the oven just as vibrant as they were going in.
Q: Can I use this to colour white chocolate?
A: This powder is water-based, so it's not ideal for mixing into melted chocolate, which can cause it to seize. However, it's perfect for dusting over the surface of finished chocolates for a beautiful effect.
Q: How much colour will I get from a 2g pot?
A: A surprising amount! It is a highly concentrated powder, so you only need a very small quantity for most jobs. The pot will last through many baking projects.
Q: Does this powder have any taste?
A: No, it is completely flavourless. It will add stunning colour to your creations without altering the taste of your recipes in any way.
Q: How do I make edible paint with this?
A: Simply mix a small amount of the powder with a few drops of clear, high-proof alcohol (like vodka) or rejuvenator spirit until it forms a smooth, paint-like consistency.
Q: Will it stain my hands and work surfaces?
A: As a strong pigment, it can stain. We recommend wearing gloves and protecting your work surfaces. Any stains on non-porous surfaces can usually be cleaned with soap and water if tackled quickly.
The PME Promise: Consistency in Every Pot
With a brand like PME, you're buying more than just a product; you're investing in decades of trust and expertise within the baking and cake decorating community. This PME HU341 red food colouring powder isn't just about achieving a pretty colour – it's about achieving the *same* perfect colour, every single time. For a commercial kitchen, this consistency is invaluable. It means your signature red velvet cupcakes look identical on Monday and Friday, building customer loyalty through predictable quality. This reliability saves you time, reduces ingredient waste from colour-correcting batches, and removes one more variable from the complex art of professional baking. It’s the assurance that your final product will always meet the high standards you set for your business.
Explore more from PMEWhy a Powder Colour Protects Your Perfect Bake
Ever wondered why your perfect buttercream suddenly split or your macaron batter became runny after adding colour? The culprit is usually water, the main ingredient in most liquid food colourings. Adding liquid throws off the delicate balance of fats and moisture in your recipe.
This is where a high-quality edible red powder food colour shines. Think of it like adding a pinch of potent spice instead of pouring in a watery sauce. The powder is pure pigment, with virtually no moisture. It colours your mix without changing its chemical structure. This means your frostings stay stiff, your meringues stay glossy, and your cakes keep their intended texture. It’s the professional’s secret to adding vibrant colour without compromising on quality.
Who Should Buy This?
- Professional Cake Makers: Perfect for creating signature red velvet cakes, vibrant frostings, and detailed sugarcraft decorations.
- Artisan Chocolatiers: Ideal for dusting onto truffles or colouring white chocolate for a striking, high-end finish.
- Dessert Parlours & Patisseries: Essential for colouring macarons, mousses, and other delicate pastries without affecting their texture.
- Culinary Schools: A brilliant teaching tool for demonstrating professional colouring techniques to aspiring chefs and bakers.
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