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PME
In Stock
Concentrated Paste Food Colour | Regal Purple | 25g | PME HU321
£2.67
/ exc vat
£3.20/ inc vat
- Highly Concentrated Formula
- Stunning Regal Purple Shade
- Versatile Paste Medium
- Easy-to-Use 25g Tub
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Product Overview
Fancy giving your creations a truly majestic finish? Meet the PME Concentrated Paste Food Colour in a stunning Regal Purple. This isn't your average supermarket colouring; it's a professional-grade paste designed to deliver intense, vibrant colour without watering down your mix. A tiny dab is all it takes to transform icing, fondant, cake batter, and more into a work of art.
Perfect for professional cake decorators, passionate home bakers, and bustling patisseries, this colouring paste offers unparalleled control and consistency. The concentrated formula means this 25g pot will last you through countless projects, making it as economical as it is effective. If you're serious about your baking, you need a colour that performs as well as you do.
With its easy-to-use, resealable tub and gluten and alcohol-free formula, it's the versatile choice for any modern kitchen. Stop settling for pale imitations and give your bakes the deep, rich colour they deserve. This is the secret to creations that look every bit as incredible as they taste.
Key Features and Benefits
- Highly Concentrated Formula: Use far less product for an incredibly rich colour.
- Stunning Regal Purple Shade: Creates beautiful, eye-catching results for special occasion bakes.
- Versatile Paste Medium: Won't alter the consistency of your icing or batter.
- Easy-to-Use 25g Tub: Resealable pot keeps the paste fresh for longer.
- Blends Effortlessly: Mixes smoothly into sugar paste, buttercream, and royal icing.
- Gluten-Free Formula: Suitable for customers with specific dietary requirements.
- Alcohol-Free: Perfect for all ages and Halal-friendly baking projects.
- Trusted PME Brand: Rely on a name known for professional-quality decorating supplies.
Technical Specifications
- Brand: PME
- SKU: HU321
- Product Name: Concentrated Paste Food Colour | Regal Purple
- Colour: Regal Purple
- Pack Size: 25g
- Weight: 0.03kg
- Form: Concentrated Paste
- Special Attributes: Gluten-Free, Alcohol-Free
Expert Review and Insights
PME is a go-to for a reason, and this Regal Purple paste shows why. It delivers a deep, true colour without that bitter aftertaste you get from cheaper liquids. It’s incredibly potent, so you only need a tiny bit, which is great value for any professional pastry chef or serious home baker.
Sophie Brooks – Chef Tools View Profile →
- Vibrancy: Achieves a deep, true purple without using much product.
- Staining: The high concentration means it will stain hands and surfaces.
Case Study: Real Business, Real Results
The Cotswold Cupcakery in Bristol needed a reliable purple for their signature lavender-flavoured cupcakes. Their previous liquid colours were watering down the buttercream, affecting both texture and appearance.
"We were struggling to get a consistent, deep purple for our best-selling cupcakes. The PME regal purple food colouring was brilliant. The colour is rich, and we use so much less product. Our buttercream is stable, and the colour is perfect every time."
Daniel Evans – Head Baker
This simple switch resulted in a 15% reduction in colouring costs and completely eliminated batch inconsistencies for their most popular item.
Usage and Storage Guide
Getting Started
- Use a clean cocktail stick or toothpick to add a tiny amount of paste to your mixture.
- A little goes a very long way! Start small and add more until you reach the desired shade.
- Always use a fresh stick for each dip to avoid cross-contaminating the pot.
- Wear gloves to prevent the highly concentrated colour from staining your hands.
Keeping It Fresh
- Ensure the lid is screwed on tightly after each use to prevent the paste from drying out.
- Store the tub in a cool, dry place away from direct sunlight.
- No need for refrigeration; a cupboard or pantry is ideal.
Frequently Asked Questions
Q: Is this food colouring suitable for vegetarians?
A: Yes, all PME food colouring pastes are suitable for vegetarians.
Q: Is this product gluten-free and alcohol-free?
A: Yes, the PME HU321 purple food colour is both gluten-free and alcohol-free, making it suitable for a wide range of dietary needs.
Q: How do I get the colour out of the pot?
A: We recommend using a clean cocktail stick to take a small amount of paste from the pot. Do not dip the same stick twice.
Q: Will this colouring affect the taste of my icing?
A: No, when used correctly, this professional grade food colouring paste is flavourless and will not alter the taste of your creations.
Q: Can I use this to colour chocolate?
A: This is a water-based colour, so it's not ideal for colouring chocolate directly as it can cause it to seize. You need a specific oil-based colour for that.
Q: How do I achieve a lighter lilac or lavender shade?
A: Simply use a much smaller amount of the paste. Start with a tiny speck on a cocktail stick and mix thoroughly before adding more.
Q: Will the colour fade when baked?
A: The colour is very heat-stable and holds up well to baking, giving you a vibrant finish in your cake batter or cookie dough.
Q: How should I store the paste after opening?
A: Screw the lid on tightly and store it in a cool, dry place like a pantry. It does not need to be refrigerated.
The PME Promise: Consistency in Every Pot
When you choose PME, you're not just buying a food colour; you're investing in decades of trust and reliability relied upon by professional cake artists worldwide. This isn't about just one vibrant bake. It's about knowing that the Regal Purple you use today will be the exact same shade in the pot you buy six months from now. This unwavering consistency is the cornerstone of the PME brand, saving you time, reducing waste, and eliminating the guesswork that comes with lesser brands. It allows you to build a brand on signature colours, confident that your lavender cupcakes or violet macarons will always look perfect, batch after batch. This is the long-term value of PME—flawless, repeatable results that protect your reputation and keep your customers coming back.
Explore more from PMEWhy a Concentrated Paste Beats Liquid Every Time
Ever added liquid food colouring to your buttercream only to find it's become a runny, weeping mess? That's because liquids add unwanted water, altering your recipe's delicate balance. This concentrated paste food colour PME HU321 is different. Think of it like the difference between a cordial and a ready-made squash. The paste is the concentrated cordial; you only need a tiny amount (just dip a cocktail stick in!) to get a powerful punch of colour. This means your icing, fondant, or cake batter stays the exact consistency it's supposed to be, giving you vibrant results without compromising your texture.
Who Should Buy This?
- Professional Cake Decorators: For creating spectacular wedding cakes and celebration bakes with consistent, deep colour.
- Artisan Bakeries & Patisseries: To add a signature splash of regal purple to macarons, cookies, and frostings.
- Independent Sweet Shops: Perfect for colouring homemade fudge, marshmallows, and other confectionery with professional results.
- Culinary Schools & Colleges: An essential supply for teaching students professional colouring techniques without compromising texture.
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Get your Concentrated Paste Food Colour | Regal Purple | 25g | PME HU321 today and start creating bakes that truly stand out!