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Infrico Out of Stock

Commercial Refrigerated Open Front Merchandiser, 1310mm Wide Display Fridge & Cooler | AISI 304 Stainless Steel, LED, Multiplexible

SKU: PL-VBR12SS
£4,143.99 / exc vat
£4,972.79/ inc vat

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  • Open Front Design
  • Bright LED Lighting
  • AISI 304 Stainless Steel Deck
  • Multiplexible Capability
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Product Overview

Looking for a seriously smart way to show off your chilled drinks, sandwiches, and  snacks? This Commercial Refrigerated Open Front Merchandiser from Infrico is just the ticket. It’s designed to make life easy for your customers, letting them grab what they need and  go, which is fantastic for boosting those all-important impulse buys. It’s the perfect blend of sleek looks and  robust performance for any busy retail space.

Built for businesses that want to put their best foot forward, this 1310mm wide display fridge is a favourite for cafés, convenience stores, and  modern farm shops. The construction is top-notch, featuring a durable AISI 304 stainless steel deck that’s a doddle to clean and  tough enough for the daily grind. With bright LED lighting under every shelf, your products will look absolutely irresistible.

What really sets this open front multideck chiller apart is its smart, practical features. It comes with a night blind as standard to save you a few quid on energy bills overnight, and  it's even multiplexible, meaning you can join units together to create a stunning, seamless display. This isn't just a cooler; it’s a powerful selling tool designed to make your products shine and  your sales soar.

Key Features and  Benefits

  • Open Front Design: Makes it incredibly easy for customers to grab and  go.
  • Bright LED Lighting: Showcases your products, making them look fresh and  appealing.
  • AISI 304 Stainless Steel Deck: Offers fantastic durability and  is exceptionally easy to keep hygienic.
  • Multiplexible Capability: Lets you join units together for a seamless, custom-fit look.
  • Standard Night Blind: Helps you save a bundle on energy costs when you're closed.
  • Anodized Aluminium Profiles: Gives the unit a modern, professional finish that will impress customers.
  • Wide Temperature Range (+4°C/+8°C): Keeps a huge variety of drinks, dairy, and  snacks perfectly chilled.
  • Efficient R290 Refrigerant: A greener choice that's better for the planet and  your bills.

Technical Specifications

  • Brand: Infrico
  • SKU: VBR12SS
  • Dimensions: 1300 x 1310 x 810 mm (H x W x D)
  • Weight: 194 kg
  • Power: 1060W
  • Power Supply: 13 amp plug supply
  • Temperature Range: +4°C to +8°C
  • Refrigerant: R290
  • Climate Class: 4
  • Material: AISI 304 Stainless Steel Deck, Anodized Aluminium Profiles
  • Features: LED lighting under each shelf, Night blind as standard
  • Multiplexible: Yes (Deduct 20mm from each side when joining)
  • Colour: Choice of trim decor finishes available

Expert Review and  Insights

The Infrico VBR12SS really delivers on its promise of being a premium refrigerated open front merchandiser. The build quality is immediately obvious—the AISI 304 steel feels solid and  ready for commercial life. It’s the thoughtful details, like the standard night blind and  efficient R290 refrigerant, that show Infrico understands what busy operators actually need: reliability, style, and  lower running costs.

Liam Sinclair – Refrigeration Expert View Profile →

  • Pros: The multiplexible design is a huge plus for creating impressive, long displays.
  • Cons: Its 194kg weight means installation is a two-person job, requiring careful planning.

Case Study: Real Business, Real Results

The team at 'The Daily Grind', a bustling city-centre café in Leeds, needed to replace their old, inefficient chiller. Their goal was to create a more inviting display for their premium sandwiches and  cold-brew coffees, which were getting lost in the shadows of their previous unit.

"Honestly, the difference is night and  day. The lighting is superb and  makes everything look so much more appealing. We’ve had customers comment on how fresh everything looks, and  they're definitely picking up more items on their way to the till."

Robert Hughes – Café Manager

Since installing the Infrico commercial open front display fridge, The Daily Grind has seen a 25% increase in sales of their chilled grab-and-go items.

Installation and  Maintenance Guide

Setting It Up

  • First things first, make sure the floor where it's going is perfectly level and  can handle the unit's 194kg weight.
  • Always leave a bit of breathing room around the sides and  back for proper air circulation – this is key for efficiency.
  • Plug it directly into a standard 13 amp socket. It’s best to avoid using extension leads for powerful appliances like this.
  • Once in position, let it stand for at least 4 hours before switching it on. This allows the refrigerant gas to settle.

Keeping It Going

  • Give the stainless steel surfaces a daily wipe-down with a soft, damp cloth and  a suitable food-safe cleaner.
  • Make a habit of pulling down the night blind every single evening. It’s a simple step that saves a surprising amount of energy.
  • About once a month, check the condenser coils for dust build-up and  gently vacuum them to keep the unit running efficiently.
  • Ensure products don't block the internal air vents, as this can lead to uneven cooling and  temperature fluctuations.

Buying Guide: Choosing the Right Open Front Display Fridge

Finding the perfect commercial open front display fridge can feel a bit daunting. Here are a few pointers to help you make the right choice for your business.

Measure Twice, Buy Once

Check your doorway and  final location dimensions carefully. This 1310mm wide display fridge has a decent footprint and  a hefty weight, so plan its route in!

Position is Everything

Climate Class 4 is robust, but for best results, avoid placing the unit in direct sunlight, near a hot oven, or in the path of a draughty door.

Power Up

This model uses a standard 13 amp plug, which is brilliant news as it means no expensive electrical work is needed. Just plug in and  go.

Visual Merchandising

Think about what you're selling. The bright, cool LED lighting in this unit is perfect for making drinks, salads, and  packaged goods look their absolute best.

Future-Proof Your Layout

The multiplexible feature is a real bonus. If you think you might want to expand in the future, choosing a unit like this gives you that flexibility.

Frequently Asked Questions

Q: What does 'Climate Class 4' mean?

A: It means this refrigerated open front merchandiser is designed to work efficiently in ambient conditions up to 30°C and  55% relative humidity, which covers most indoor commercial environments in the UK.

Q: Is the night blind difficult to use?

A: Not at all! It's a simple, manual pull-down blind that hooks into place at the bottom. It takes just a few seconds to operate at the end of the day.

Q: What is R290 refrigerant?

A: R290 (Propane) is a natural, highly efficient, and  eco-friendly refrigerant. It has a very low Global Warming Potential (GWP), making it a much greener choice than older refrigerants.

Q: Can I customise the colour?

A: Yes, this model comes with a choice of different colour trim decor finishes, allowing you to match it to your brand's aesthetic.

Q: How do I clean the AISI 304 stainless steel?

A: Simply use a soft cloth with warm water and  a mild detergent, or a specialised stainless steel cleaner. Always wipe in the direction of the grain to avoid streaks.

Q: What are the benefits of the LED lighting?

A: LED lights are incredibly energy-efficient, have a very long lifespan, and  they produce very little heat, so they won't interfere with the fridge's cooling performance.

Q: Does this unit need to be connected to a drain?

A: Typically, units like this have an automatic condensate evaporation system, meaning no permanent drain is required. However, always refer to the manufacturer's manual for specific instructions.

Q: What does 'multiplexible' allow me to do?

A: It allows you to join two or more of these units together side-by-side to create one long, continuous display with a professional, seamless look.

What Customers Are Saying

"A fantastic piece of equipment. It looks incredibly professional, holds temperature perfectly, and  the night blind has definitely made a difference to our electricity bill. Highly recommended!"

Chloe Davies – Farm Shop in Herefordshire

"Really solid stainless steel display cooler. The LED lighting is a brilliant feature, it makes all our drinks and  snacks look great. Was heavy to install, but worth the effort."

Ben Carter – Service Station in Cornwall

"We bought two and  multiplexed them to fit a long wall. The result is a really sleek, seamless display that our customers love. A top-quality open front multideck chiller."

Fatima Khan – Delicatessen in Birmingham

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The Infrico Difference: Reliability You Can See and  Feel

Choosing an Infrico unit is about more than just its specifications; it's an investment in European engineering and  long-term peace of mind. The brand has built a solid reputation for producing robust, reliable equipment that stands up to the rigours of a busy commercial setting. The use of high-grade AISI 304 stainless steel isn't just for looks—it's about providing a hygienic, corrosion-resistant surface that meets strict food safety standards and  is easy to maintain for years. Furthermore, Infrico's commitment to sustainability is evident in their choice of R290 refrigerant and  the inclusion of a night blind as standard. This forward-thinking approach means you're not just buying a fridge, but a cost-effective operational tool that reduces your carbon footprint and  lowers your energy bills over its entire lifespan. It's the kind of built-in value that protects your stock, your reputation, and  your bottom line.

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What 'Multiplexible' Actually Means for Your Space

Ever seen a really long, seamless run of fridges in a supermarket and  wondered how they get that perfect, custom-built look? That's the magic of a multiplexible design. In simple terms, it means this unit is engineered to be joined together with other identical units, side-by-side, without any ugly gaps or chunky bits in between.

Think of it like professional-grade LEGO for your shop floor. You can connect two, three, or even more of these fridges to create a single, impressive wall of chilled produce that fits your space perfectly. It gives you a high-end, bespoke appearance without the bespoke price tag, and  it's a fantastic way to scale up your display as your business grows.

Who Should Buy This?

  • Convenience Stores & Newsagents

    Ideal for creating a high-impact grab-and-go section for drinks, sandwiches, and  chilled snacks right by the checkout.

  • Cafés & Bakeries

    Showcase your bottled juices, fresh salads, and  yoghurts in a stylish unit that encourages last-minute additions to orders.

  • Gyms & Leisure Centres

    A perfect solution for offering members refreshing protein shakes, energy drinks, and  healthy snacks post-workout.

  • Farm Shops & Delicatessens

    Beautifully presents your local milk, artisanal cheeses, and  pre-packaged deli items with fantastic visibility and  easy access.

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Give your products the showcase they deserve. Order your Infrico Commercial Refrigerated Open Front Merchandiser today for fast, reliable UK delivery!

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