Igloo

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    As a leading brand in the field of commercial kitchen refrigeration, Igloo offers top-quality equipment that meets the unique needs and demands of any foodservice business. From heavy-duty freezers to sleek display fridges, Igloos products are designed to provide efficient and reliable cooling for your commercial kitchen. With a commitment to innovation and durability, Igloo is the go-to choice for chefs and caterers alike. Explore our range of Igloo products on our Shop By Brand section and elevate your kitchens refrigeration game today.
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Why Choose Igloo?

  • Quality Assurance

    All Igloo products undergo rigorous testing to ensure durability and performance.

  • Fast Delivery

    We offer quick delivery across the UK, with many items available for next-day delivery.

  • Customer Satisfaction

    Our products are backed by excellent customer service and support.

  • Expert Advice

    Our team of specialists is always ready to help you choose the right product.

  • About Igloo

    Igloo has established itself as a leading manufacturer of commercial catering equipment, providing reliable and innovative solutions for the food service industry. With years of experience in commercial kitchen equipment, Igloo has become the go-to name for quality catering appliances.

    Our comprehensive range includes everything from meat slicers and food preparation equipment to induction hobs and hot food display units. Igloo products are designed with the professional chef in mind, offering durability, performance, and value for money.

    Igloo was voted Best Equipment Brand in 2018 and 2019, testament to our commitment to quality and customer satisfaction. All our products come with a generous warranty and are supported by readily available spare parts and accessories, ensuring your kitchen operations run smoothly.

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    Igloo Igloo

    Commercial Serve Over Counters for Food Retail & Delis

    As a leading brand in the field of commercial kitchen refrigeration, Igloo offers top-quality equipment that meets the unique needs and demands of any foodservice business. From heavy-duty freezers to sleek display fridges, Igloos products are designed to provide efficient and reliable cooling for your commercial kitchen. With a commitment to innovation and durability, Igloo is the go-to choice for chefs and caterers alike. Explore our range of Igloo products on our Shop By Brand section and elevate your kitchens refrigeration game today.
    View All Igloo Products

Benefits of Using Commercial Serve Over Counters

  • Increased Sales Products displayed at eye level boost impulse purchases by up to 30%.
  • Reduced Waste Proper refrigeration extends shelf life—saves money.
  • Better Profitability Premium presentation commands higher prices—improves margins.

Did You Know?

  • Sales Impact Well-displayed products can increase purchases by up to 35%.
  • Visibility Curved glass counters provide 40% better viewing angles than flat displays.
  • Preservation Proper humidity control can double pastry shelf life.
  • Investment Return Quality units last 7-10 years with proper maintenance.

Key Features and Benefits

  • Temperature Control Precise cooling from 2-8°C—keeps food safe and fresh all day.
  • LED Lighting Energy-efficient illumination makes products irresistible to customers.
  • Humidity Control Maintains perfect moisture levels for sensitive items like pastries.
  • Rear Access Sliding doors for quick, efficient serving during busy periods.
  • Adjustable Shelving Configure display space to suit different product sizes.
  • Curved Glass Design Maximises visibility from multiple angles—boosts sales.
  • Energy-Efficient Cooling Modern units cut power consumption—reduces bills.
  • Even Cooling Consistent temperature throughout—no cold spots or spoilage.

Essential Buying Considerations

Size and Capacity

  • Consider frontage length—from compact 1m to expansive 3m+ units.
  • Check depth dimensions—typically 750-1100mm for different spaces.
  • Factor in display area—multiple shelves multiply your product capacity.

Design and Configuration

  • Choose curved or straight glass based on visibility needs.
  • Consider ambient or refrigerated units for different food types.
  • Look at counter format—self-service or assisted service models.
Oliver Bennett, commercial catering equipment specialist, smiling in a sharp suit. Posed in a modern kitchen showroom, he looks professional and trustworthy.

Trusted Insights from Oliver Bennett

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Commercial Catering Equipment Specialist

12+ years experience

"Serve over counters aren’t just about display—they’re your front line for freshness and sales. Choose energy-efficient models with great visibility to keep your food looking irresistible and your bills under control."

How Commercial Serve Over Counters Work

Serve over counters keep your goods perfectly preserved through clever refrigeration technology. The system draws warm air through the evaporator, cooling it before circulating it around your food displays. Most units maintain temperatures between 2-8°C—ideal for fresh meats, cheeses, and prepared foods. The curved or straight glass fronts act as both display windows and protective barriers, while LED lighting illuminates products to catch customers' eyes. Many models feature humidity control systems that prevent delicate items like cakes from drying out. The rear sliding doors or service area lets staff access products easily, creating that perfect blend of preservation and presentation!

Safety Guidelines

  • Monitor Temperature Check readings twice daily—maintains food safety.
  • Rotation Schedule First in, first out—prevents waste.
  • Regular Cleaning Sanitise surfaces daily—stops bacterial growth.
  • Electrical Safety Keep connections dry—prevents shorts.
  • Avoid Overloading Respect air circulation space—ensures proper cooling.
  • Train Staff Ensure proper usage—prevents accidents.
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Expert Insights on Commercial Serve Over Counters

Having outfitted hundreds of food retailers across the UK, we've seen firsthand how the right serve over counter transforms business. 'The display is everything in food retail,' notes Mark, our refrigeration specialist. 'A quality serve over counter doesn't just preserve food—it actively sells it through better presentation.'

  • Pros: Boosts product visibility, extends shelf life, increases impulse purchases.
  • Cons: Requires regular cleaning, needs sufficient floor space—plan layout carefully.

Who Needs Commercial Serve Over Counters?

  • Delicatessens Display premium cheeses, meats, and prepared foods with perfect visibility.
  • Butchers Showcase fresh cuts while maintaining safe temperatures—attracts meat lovers.
  • Bakeries Keep pastries and cakes perfectly fresh with controlled humidity.
  • Supermarkets Create specialist counters that elevate the shopping experience.
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Real-World Success with Commercial Serve Over Counters

A family-run deli in Bristol was struggling with an outdated display system that was costing them in spoilage and missed sales opportunities. After upgrading to a curved glass refrigerated serve over counter with LED lighting and upgrading their pricing displays, they transformed their presentation. 'We're seeing customers lingering 40% longer at our counter,' the owner told us. 'Sales of premium cheeses are up nearly 30%, and our wastage is down to almost nothing—it's paid for itself in just five months!'

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FAQs

  • How often should I clean my serve over counter? Daily cleaning of glass and surfaces, with weekly deep cleaning of refrigeration components.
  • What temperature should my deli counter maintain? Most food display refrigeration works best between 2-5°C for safety and freshness.
  • Can I display both hot and cold items in one unit? No, you'll need separate units—consider combination counters with divided sections.
  • How much electricity do refrigerated serve over counters use? Modern energy-efficient models typically use 5-10kWh per day—check ratings.
  • Is it worth paying more for LED lighting? Absolutely—LED lighting improves presentation, uses less power, and generates less heat.
  • How long should a quality serve over counter last? With proper maintenance, premium models like Igloo last 7-10 years in commercial settings.

Looking for Equipment by Business Type?

Not sure where to start? Whether you're running a bustling café, opening a pizzeria, or managing a school canteen, we've made it easy to shop by business type. Explore handpicked equipment bundles and essentials tailored to your industry—saving you time and making sure you get exactly what you need.

Top Tips for Using Commercial Serve Over Counters

To get the most from your serve over counter, clean the glass daily with non-abrasive cleaners to maintain crystal-clear visibility. Arrange products with eye-catching colour contrasts, placing premium items at eye level where they'll get the most attention. Regularly check temperature displays and use digital thermometers to verify accuracy. Keep display cases at least 70% full—empty-looking displays suggest poor turnover or end-of-day selections, which can deter customers.

What our Customers Say

  • 'Our new serve over has transformed how customers see our products—sales up 25% in a month!'

    T Thomas Artisan Deli Owner, Bath
  • 'Temperature control is spot on—our meats stay perfectly fresh all day.'

    L Laura Butcher Shop Manager, Glasgow

Why Choose EasyEquipment for Commercial Serve Over Counters?

  • Trusted Supplier 50 years helping food retailers find perfect display solutions.
  • Nationwide Delivery Prompt service to any UK location—including installation.
  • Value Guarantee Competitive pricing on premium brands like Igloo.
  • Expert Support Guidance from specialists who understand food retail.

Ready to Explore Commercial Serve Over Counters?

Browse our comprehensive range of serve over counters tailored for delis, butchers and food retailers. With options from trusted brands like Igloo, we'll help you find the perfect display solution to showcase your products and boost sales!

Contact Us 0333 355 0535

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